 |
|
Meaning : NISIKI
NISIKI in the oriental culture means "Dawn of
Prosperity".
As
per one Japanese legend, a young man from the village
takes the bold decision to go to the city. There
for months, he works hard , saves money and for his
first visit back to the village buys an expensive cloth
for his dear one at home. These special cloth in
Japanese is called Nisiki. It is a sign of the start of
prosperity in the life of this family. Inspired, we
named our company Nisiki. Core philosophy is “Business
is Goodness”. Core idea is to work for the
prosperity of all who associate with our company.
|
BUSINESS:
INDUSTRY:
Capital Intensive manufactured components : Bearings, Micro
Motors, Load Cells, Micro Electronics.
MARKET:
AUTO, APPLIANCE,
INDUSTRIAL, TEXTILE, ELECTRONIC - 5 High potential segments.
Customers:
Segment-wise
AUTO
Lucas TVS, Piaggio Vehicles, Tata Auto Components, Rane
TRW, Maruti, Honda, Piaggio, Tata Authorized Service Stations.
APPLIANCES
IFB, Kirloskar Pumps, Kulkarni Power Tools, Aplicomp (
Videocon), Danaher Motion (India)
INDUSTRIAL
BEML, Larsen & Tubro, Maini Materials, Telcon,
UltraTEch Cements, Tata Steel, Jindal, Ballarpur Paper,
Bhushan Steel, Salem Steel
TEXTILE
SIlvassa Industries ( Reliance), Garden Mills, Alidhara,
Himson Textile Engineers
ELECTRONIC
Wipro ePeripherals,
Tata Infotech, Essae Terekoa, Diebold, TVSE Electronics
COMPANY HISTORY
1992 :
Incorporated as Private
Limited company Nisiki Bearings Pvt. Limited by 4 engineers
with work experience with SKF. Started agency operations with Minebea ,
Japan
1994
:
Started agency operations with Koyo
Seiko, Japan.
1996 :
Established Singapore
HQ.
Established
central warehousing and bulk-cargo logistics
in Singapore.
Commence FOB supply through Nisiki (S) Pte Ltd.
Invested in manufacturing in
China for Mech. & Elec. components.
1997 :
Established Nisiki Engineering Ltd. as
Internal Design House for Mech. / Elec. Product development and
allied engineering services
2000 :
Established warehouse
operations at Bhiwandi near Mumbai port for local currency
supply of material to customers.
2002 :
Launched under NISIKI brand
range of complimentary mech. & elec. products. bearings, load
cells commutators, Thermal Overload Protector….Launch of NISIKI brand.
2005
:
Liaison offices
in Europe and USA. Established W/H at Ludhiana, Hyderabad,
Chennai....
2006 :
Largest Value
Chain Manufacturing for the product
range in India
2007 :
Nisiki opens
retail outlet to serve the replacement market in Mumbai. Company renamed
Nisiki India Pvt. Limited. Nisiki gets ISO 9001:2000
certifications.
72 Engineers
15 Commercial
16 Branch/Warehouse operations in India
INDUSTRY AND PRODUCTS ANALYSIS
Highly capital
Intensive manufacturing.
Hence remote
possibility of capacity expansion in India.
Bearings : Rs 6,000 crore
Mechatronics : Rs 3,000 crore
Growth rates : 15% next 3
years
Leading players… SKF, FAG,
HBM, TEDEA, AIRPAX, DELTA, KOLEKTOR, TEXAS, THERMIK
COMPETITIVE ADVANTAGE
Competitors
are established for 50-100 years.
Highly dependent on
Multi-layer distribution.
High bureaucracy – overheads.
Nisiki Advantage :
Single chain from
manufacturing to enduser assembly line.
-
Segment-wise application specific marketing and sales team.
-
Product development team for Mech. & Elec. items with R&D.
-
RELIABILITY is GUARANTEED
-
PRICE is LESS than competition.
-
Daily-Weekly Delivery
on customer assembly line.
-
Near 0% risk cost of
inventory to customer.
UNIQUE ADVANTAGE
ONLY one with Value Chain Manufacturing business model.
Lateral scalability customer-wise in
5-segments
Horizontal scalability product-wise in
Mech./Elec components.
|
